JU7EE Sports and Development

JU7EE Sports and Development

As a dynamic sports and development enterprise, we harness our far-reaching connections within the football industry to bridge innovative companies with burgeoning African markets. Our commitment to nurturing personal development and cultivating strong brand alliances is unparalleled. With our immediate reach to pivotal decision-makers across Africa, we’ve already embarked on ambitious ventures in Liberia and Nigeria, with a promising slate of additional projects on the horizon.

The Nine Noble Virtues

The ancient Norse principles guide and shape our work ethic. As we collaborate with you, our aim is to foster transparency and cultivate loyalty, which is achievable through the establishment of explicit expectations and a dedicated commitment. This is particularly pertinent in areas such as financial dealings, timely payments, and developmental progress. Remember, once trust is compromised, it cannot be easily restored by mere faith and promises alone.

The Norse god Thor was the symbol of courage. He was the bravest god in Norse Pantheon. Thor defended not only the gods but also the innocent and the powerless.
Forseti was the Norse god of truth who often held the court to judge in his hall. He was the son of Baldur the beloved god and Nanna. Truth is the state of being real and according to reality. It honours the life free from lies, conceit, or hypocrisy.
Honor is the quality of knowing and doing what is morally right. For example, a man of honor means a man knows and does what is morally right and he deserves respect and admiration. In Norse mythology, Tyr knew the oath-breaking deed of gods when they played a trick on Fenrir the Wolf. Tyr then decided to sacrifice his hand as a way to show how ashamed he was for the deed of his clan. He knew what was morally right.
It is the discipline that can make one person stick to the plan. It is much like the power that holds you on to the course even if you don't want to or you are likely to give up.
This quality presents the loyalty and commitment to one person, one community. In Norse mythology, Sigyn wife of Loki was the giantess of fidelity. No matter what Loki had done, she just stayed to protect him. Loki indirectly killed their sons and let himself get punished by gods. But Sigyn never abandoned him. She just stayed and showed how much loyal she was to her husband.
A spine of steel but still a heart of kindness. A heart of kindness is the symbol of hospitality. It is generous and friendly behaviour between the guest and the host. In the Viking belief, hospitality extends far away from the food, drink, attitude, and behaviour in parties. It includes the protection as well. The most famous giant that had a heart of kindness was Aegir the King of Parties and the best Mead-Brewer in Norse myth.
Industriousness was the state when one person worked energetically to complete the task and enjoy the fruits. Laziness is never welcomed in their life and they only care every step they take to reach their goals.
This is the state when one person is totally committed to accomplishing something in their life, mentally and physically. They never give up despite the disappointment, failure, discouragement, judgement, or any difficulties. The most shining example for this virtue is Frigg goddess of love and mother. She devoted her life protecting and seeking her son back from Helheim land of the dead. When her son was still alive, she travelled around the world to ask all creatures not to harm her son. After her son's death, she was determined to retrieve her son back with all the power she had.
This is the power and the strong belief in your own power. You need neither physical aid nor mental support to get over your hardships. It is the state of being personally independent. Odin is the model example of this virtue. When he sacrificed himself to gain wisdom of runes, he was personally independent. He refused any external help because he believed in his internal power.

The Nine Noble Virtues embody a framework of moral and ethical principles inspired by the ancient Norse sagas. Drawn from esteemed texts such as the Poetic Edda and Icelandic Sagas, these virtues underpin the core values that guide our business operations, work ethic, and personal conduct. At JU7EE, we uphold these tenets steadfastly, rejecting all forms of corruption and malevolence. Our commitment to integrity is unwavering; we engage with dedication and loyalty, focusing on sustainable, long-term outcomes rather than transient profits or selfish gains. As a pioneering force, JU7EE is dedicated to making a significant impact, navigating through complex political landscapes to deliver advantages that truly matter to you.

Strategic Sports Development Initiatives

Explore the dynamic figures showcasing our impact in sports and international business development. We take pride in our influential reach across continents.

6+

Years of Networking

With time spent in building connections within sports, our network reaches agents, companies, governments and athletes across continents.

52+

Expansive Network Connections

Our robust network exceeds 52 entities, fostering network and seeking innovation and inspiring solutions.

75+

Young athletes impacted

A dedication to collaboration has resulted in us helping more than 75+ athletes to better their abilities and lives.

5K+

Sports as a tool for change.

Our aim is to engage and help over 5,000 young athletes over the next 20 years via academies, tournaments, education and network.

Picture showcasing a bespoke ICON unit from eliteskillsarena.

JU7EE Sports and Development proudly introduces the ICON from Elite Skills Arena (ESA), a UK-based innovator in sports training equipment. Leveraging ESA’s cutting-edge gear is crucial for enhancing training efficacy across Africa, as it dramatically increases a player’s ball interactions from a mere 75-100 to an astonishing 1000 touches. Developed in collaboration with world-renowned clubs like Barcelona, Liverpool, Chelsea, and Feyenoord, ESA’s equipment is synonymous with excellence. JU7EE Sports and Development is on a mission to revolutionize African football and nurture top-tier athletes by adopting the finest training methodologies, all with the ultimate vision of an African team triumphing at the World Cup.

Ongoing Development Initiatives

At JU7EE Sports and Development, we specialize in connecting Northern European enterprises with burgeoning opportunities in Africa via our extensive sports network. Our unique platform is enriched by the transition of numerous ex-athletes into the political arena, granting us unparalleled access to key decision-makers.

JU7EE Sports and Development is actively engaged in setting up an exhilarating extreme run event in Liberia. This initiative aims not only to shed light on the country’s current state but also to support the recently designated sports ambassador, Alioune Kebe, in enhancing local conditions and fostering job creation throughout Liberia.

In Nigeria, we have successfully launched the initial phase of Project Alkebulan, where we’ve engaged with government entities to devise innovative strategies for more sustainable energy practices. Our mission extends to enhancing sports facilities and equipment, with the ultimate aim of nurturing the first African World Cup champions. Additionally, our vision encompasses supporting neighboring countries by pioneering agricultural practices such as cultivating crops on water rather than traditional land farming. Discover more about our groundbreaking initiatives by viewing our video series on various social media platforms.

“There is no joy equal to that of being able to work for all humanity and doing what you’re doing well.” – Buckminister Fuller

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